What makes Korean beauty so popular. Five reasons why.

INNOVATING AT ITS BEST

All of these cosmetic staples originate from K Beauty, including BB creams like Atomy BB Cream, sheet masks like ASIS TOBE Daily Derma Solution, and serum products like Jeju Healing Serum and JEJUON Cuthera Turmeric Serum.

Korean beauty products have been the driving force behind innovation in the beauty industry for decades. From never-before-seen textures and formulas to easy-to-use packaging.

USING GENTLE FORMULAS

From generation to generation, Koreans have developed beauty traditions based on natural ingredients. Continuing today’s tradition, earth-friendly formulations tend to avoid harsh chemicals.

INGREDIENTS THAT ARE UNIQUE

Beauty products in Korea use traditional ingredients as well as Western ingredients. In addition to a broad range of breakthrough ingredients, including snail mucin and bee venom, their innovative formulations deliver results like nothing else before.

VALUE FOR MONEY

Consumers benefit from strong competition between brands and beauty brands in Korea are extremely competitive, so their prices are kept low without compromising on quality.